Geoluxe (Advert)

I was hired by production company Kinsmith Limited to colour grade and edit various projects they have been working on. This particular one was for a new marble alternative called Geoluxe.

On this project I was responsible for the colour grading, following a brief from the company who makes Geoluxe. They wanted a luxurious feel to the video, to highlight the premium nature of the product. I opted to give the video a slightly desaturated, faded look to emulate film stock, while maintaining the clean, noiseless look of digital footage. This (hopefully) gave the video a classy feel, like watching an vintage movie, but without grain to avoid looking low-budget.

I also performed extensive spot cleaning on all the footage as their were significant artifacts and dust spots throughout the whole project.

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